RE/MAX acquires startup that is fintech help home loan brokerage biz

RE/MAX and wemlo

The purchase of wemlo, a startup providing you with mortgage that is third-party processing services, is a good investment into the company’s rapidly growing Motto Mortgage franchise company.

RE/MAX Holdings, the moms and dad business regarding the RE/MAX and Motto Mortgage franchise brands, established Tuesday the purchase of wemlo, a 20-month-old, Florida-based fintech startup that delivers third-party home loan processing services.

Ward Morrison | Picture credit: Motto Mortgage

The purchase is a good investment within the company’s rapidly growing Motto Mortgage franchise company, which had its second-best quarter in business history during Q2 of 2020, growing t0 127 workplaces.

“The number 1 issue into the mortgage brokerage channel today is finding top quality processors,” Ward Morrison, the president of Motto Mortgage told Inman. Wemlo is Motto Mortgage’s answer to that problem.

Wemlo’s technology that is key a “service cloud” for home loans, which combines third-party loan processing with an all-in-one digital platform, so that they can get rid of the discomfort points of loan processing and technology fragmentation in the market. Continue reading